Daily Tips – Why Should I Bother With Optimised Online Copywriting?

It’s no good having a creative, individual website with brilliant, informative copy if customers can’t find you on the internet. On the other hand, it’s also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it. Producing effective online copywriting is a creative process blending art and science in a balanced technique combining many different elements. This integration of disciplines is required to satisfy both the technical and the aesthetic objectives of a website. Optimised online copywriting should ensure that your website is: • highly readable to your viewers • highly visible to the search engines, and thereby • commercially successful for you. Many people and businesses don’t have the time to actually write web copy themselves. A professional freelance copywriter can furnish you with keyword-rich, highly original web content to enhance and improve the quality of …

Daily Tips – Why Great Website Makeovers Begin With Copywriting

“Can you give me some feedback on my website?” a life coach named “Kevin” asked his e-zine subscribers. “I just revised my site – -finally!” Naturally, I couldn’t resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity. Kevin’s new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of flash. As a result, Kevin admitted, “I have no budget to pay a copywriter.” Ouch. After skimming a few pages of the site, I emailed Kevin. “Who is your target market? What do you offer? How are you unique?” Kevin replied, “I asked for feedback. I don’t have time to answer a lot of questions. And everyone tells me the site looks professional.” Okay. I can take a hint. Sure, the site looks professional. But Kevin admits he’s in …

Daily Tips – What the difference webcopywriting makes

Web site copywriting is special method that allows the companies to advertise and promote themselves. In today’s highly competitive and ever-changing online environment it is not enough to rely on the texts alone. One should combine the knowledge of offline copywriting with online realities. Professionally written web site copywriting is one of the most significant and important elements of your web site. It is widely regarded as one of the most effective ways to communicate with your potential customers, retain old ones and attract new clients. In the developing of your web site you should understand that web site copywriting is one of the most significant elements of your marketing strategy. It is used by many companies to promote their businesses and services. It is widely regarded as one of the most efficient tools in the developing of online copywriting process. How do people get on your web site? How …

Daily Tips – What SEO Copywriting Is… and Isn’t

I’ve been frustrated lately. It seems people just don’t get it. There’s lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I’ve seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine copywriting all about the search engines. They are forgetting the fact that SEO copywriting is still copywriting. What that means – generally speaking – is you are still writing promotional copy designed to cause a *person* to take a specific action. Your target audience (your site visitors) should come first. The elements designed to help the copy rank well absolutely come last. What good is all the traffic in the world if your site copy doesn’t convert visitors into buyers? Not much. That’s why – when writing SEO copy – the human visitor comes …

Daily Tips – What Does It Take To Succeed As An Independent Copywriter?

In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies: 1. Writing. To develop persuasive written materials, you must learn to meld creativity, which involves being able to put forth fresh ideas, concepts, phrasings and images, with proven formats – structures for sales letters, brochures, press releases, home pages and so on that embody techniques that work. If you learn only the latter, your work comes across sounding formulaic and hollow. It can attract clients and produce results, but only to a limited extent. Perceptive clients will notice that your projects tend …

Daily Tips – Web site copywriter in the 21st century

The process of keywords search is well-known. However large the company can be, whatever industry it operates in there are usually some persons at the company who can perform this task. However, once the keyword search has been performed one should start working these keywords phrases into the text of your web-site. The person who performs this task is a web site copywriter. Apart from being creative and have an aptitude fro producing appealing, memorable and attracting content the professional web site copywriter should be able to write the text in easy-to-read, convincing and action-driven style. He should also be able to perform thorough web site analysis and understand how the web site maintained by you should be changed or adjusted in order to get higher conversion rates. But even if he has these qualities it may not be enough. It today’s highly competitive and ever-changing online world it is …

Daily Tips – Web Copywriting

Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting. There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content. This is critical for two reasons and explains why there is such a demand for Web copywriting. The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day. With such a large number of web pages, it is very hard for your website to get noticed if you’re writing average content that no one wants to read. The second reason that is important to have good …

Daily Tips – Web Copywriting

Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting. There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content. This is critical for two reasons and explains why there is such a demand for Web copywriting. The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day. With such a large number of web pages, it is very hard for your website to get noticed if you’re writing average content that no one wants to read. The second reason that is important to have good …

Daily Tips – Value Added Copywriting

I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and you’re met with only blank stares. They knew that the sermon was “great” but cannot recall what they learned. This reminds me of the popular selling tenant referred to as ‘selling the sizzle and not the stake’. In other words, build enthusiasm and curiosity about your product without giving away too much. Let them hear it, smell it, imagine it but never taste it until they buy. I find however that when you’re selling high ticket items, because you …

Daily Tips – Useful tips how to make your content sell

Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality of the products or services that you provide. They might recommend your company to their acquaintances, friends or relatives; yet majority of persons who do not know your company will judge you by the text that you present on your web site, your web content counts. Attracting and convincing content can really perform the miracles. Many of us know that the memorable phrase can influence our decisions, can transform our understating of existing situation and induce us to take some actions. Copywriting does the same; in a nutshell copywriting is a written message, text or content that promotes your business and induces your customers to purchase the products or services that you provide. Professionally written copywriting …

Daily Tips – The Hidden Secrets of a Perfect Sales Copy.

We are living in an e-age where everybody wants to sale their product or services through Internet. In the physical world your interacting behavior and friendly relationship can create a better avenue for selling your products. Your face to face interaction can completely convince an individual to buy your product. But in the internet world everything is different. You just get 10 seconds to grab a visitor’s attention who may turn into your customers. Your only way of interaction with your customers is your sales copy. So it must be a copy which really generates sales. It’s not an easy task to make your visitor pull out their credit cards out of their pocket. Are you also thinking of selling your products or services on net? Well it’s a great decision. Now what points you should consider when creating a sales copy for your product or services. Here it is: …

Daily Tips – So You Want To Be A Copywriter?

Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor’s websites a ‘gander’ every now and then, in case they’re doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the ‘Copywriting Industry’ I didn’t realise we had an industry! If we have, it’s surely a cottage industry because most copywriters are freelancers who work on their own and usually from home. “Well what about advertising and marketing agencies?”, They enquire. “Well what about them?”, I ask. And so it goes on and on until they realise that a copywriter who works for a structured and institutional organisation, is a totally different animal to that of the freelancer. Institutional versus Freelance So what are the differences …

Daily Tips – SEO in Copywriting

Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that. A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website. One important part of the high page rank work is developing good web content. The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots. There is a great deal of writing on the Internet today which is very boring and does not interest people. The key behind SEO copywriting is …

Daily Tips – SEO Copywriting

Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that. A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website. One important part of the high page rank work is developing good web content. The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots. There is a great deal of writing on the Internet today which is very boring and does not interest people. The key behind SEO copywriting is …

Daily Tips – SEO Copywriting Services

Within this article today, we will look at SEO copywriting services from a couple of different perspectives. Within the first half of this article, we’ll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services. If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today. When you are looking for an expert within this field, do not take the first company that you come across. You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on. You want to make sure that …

Daily Tips – SEO Copywriting Service

There are a great many companies that offer SEO copywriting service. This is a very competitive field but it is a growing field due to the demand and need for good web content. This article will focus on how you can sell SEO copywriting service. The first key when talking about SEO copywriting service is to make sure that you have a good understanding of copywriting and experience within the field. Copywriting is a subject that takes a great deal of time to learn so you want to make sure that you have some experience and education before you start to go the route of SEO copywriting service. SEO copywriting is a little different and more difficult than many other forms of copywriting due to the demands placed upon the writer. Often when you’re writing copy you are writing for a particular audience and know what the audience wants. This …

Daily Tips – Search engine copy

writing Search engine copywriting is a field that continues to develop each and every day. Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field. As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand. To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly. The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines. It is much harder for your website to be highly ranked without being optimized for search engines. The number of pages on …