Daily Tips – Writing Benefit-Driven Web Copy – 4 Steps to More Sales

You’ve identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your customers . That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy. What the article didn’t discuss was how to actually write the web copy once they had identified their benefits. That’s what this article is about. (It even gives you a couple of templates you can use to make your job a whole lot easier!) As a website copywriter, many of the projects I undertake are completely new websites. The client has some general ideas about what they’d like to convey, but they need someone who can fine-tune their message, and create web copy (and a web …

10 – Baseball Products Shopping Tips

Some baseball collectors believe that the best baseball item shopping ideas can be found in the descriptions that are written for each product that is posted on websites that litter the Internet. The baseball product details can be thorough or short, but all of the details in these descriptions will tell them whether it is a credible retailer, or if they are a thief. Baseball collector’s know their collections, and will rapidly be able to determine mistakes such as dates, facts, or rarity declarations made on a few of the baseball products going shopping suggestions on major sites throughout the country. These errors are misrepresentations that are punishable by law, and collector’s usage the info as ideas to stay away from these unpleasant characters. Auction enthusiasts discover excellent satisfaction in making the most of baseball products going shopping ideas, when they read each auctions rules on how to close a …

Daily Tips – Why Should I Bother With Optimised Online Copywriting?

It’s no good having a creative, individual website with brilliant, informative copy if customers can’t find you on the internet. On the other hand, it’s also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it. Producing effective online copywriting is a creative process blending art and science in a balanced technique combining many different elements. This integration of disciplines is required to satisfy both the technical and the aesthetic objectives of a website. Optimised online copywriting should ensure that your website is: • highly readable to your viewers • highly visible to the search engines, and thereby • commercially successful for you. Many people and businesses don’t have the time to actually write web copy themselves. A professional freelance copywriter can furnish you with keyword-rich, highly original web content to enhance and improve the quality of …

Daily Tips – Why Great Website Makeovers Begin With Copywriting

“Can you give me some feedback on my website?” a life coach named “Kevin” asked his e-zine subscribers. “I just revised my site – -finally!” Naturally, I couldn’t resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity. Kevin’s new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of flash. As a result, Kevin admitted, “I have no budget to pay a copywriter.” Ouch. After skimming a few pages of the site, I emailed Kevin. “Who is your target market? What do you offer? How are you unique?” Kevin replied, “I asked for feedback. I don’t have time to answer a lot of questions. And everyone tells me the site looks professional.” Okay. I can take a hint. Sure, the site looks professional. But Kevin admits he’s in …

10 – Baseball Products Shopping Incentives

Numerous moms and dads find baseball items going shopping incentives to be the physical build of their kid who is escape of shape. The baseball products going shopping rewards to influence their kid, will lead them to buy any kind of baseball product that will lure the kids to get out in the fresh air and truly get a great exercise. With baseball items going shopping rewards can be discovered on every aisle. Let a kid explore each one, and find products that will be enjoyable, even if you have weight loss on your mind. Baseball products do not look like exercise devices. Kids just see a bat and a ball, and they are hardly taking a look at the running incentives included. They will bet hours with all of their pals, and by the end of summertime, they will be thinner. Some of the baseball items rewards are offered …

Daily Tips – What the difference webcopywriting makes

Web site copywriting is special method that allows the companies to advertise and promote themselves. In today’s highly competitive and ever-changing online environment it is not enough to rely on the texts alone. One should combine the knowledge of offline copywriting with online realities. Professionally written web site copywriting is one of the most significant and important elements of your web site. It is widely regarded as one of the most effective ways to communicate with your potential customers, retain old ones and attract new clients. In the developing of your web site you should understand that web site copywriting is one of the most significant elements of your marketing strategy. It is used by many companies to promote their businesses and services. It is widely regarded as one of the most efficient tools in the developing of online copywriting process. How do people get on your web site? How …

Daily Tips – What Does It Take To Succeed As An Independent Copywriter?

In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies: 1. Writing. To develop persuasive written materials, you must learn to meld creativity, which involves being able to put forth fresh ideas, concepts, phrasings and images, with proven formats – structures for sales letters, brochures, press releases, home pages and so on that embody techniques that work. If you learn only the latter, your work comes across sounding formulaic and hollow. It can attract clients and produce results, but only to a limited extent. Perceptive clients will notice that your projects tend …

10 – Baseball Products

Baseball items consist of whatever from pitching makers, to batting cages, to home plates, to baseball backdrops, and ball feeders, or you call it. Also, a frustrating amount of training gear and devices, memorabilia, clothing, and novelty items contribute to the world of baseball items. Certainly, the area of baseball products is very broad, so to narrow the discussion simply a little, we will focus on getting the baseball items to fit your requirements. There are numerous skill levels of playing baseball like practically anything else, so focusing on your specific ability level will serve you well when searching for the very best baseball items for your program, professional, or individual requirements. These products can be discovered just about anywhere from your neighborhood Wal-Mart to your location mall. There are unlimited numbers of companies that only handle baseball items and are only in the business of baseball. Baseball is big …

Daily Tips – Web site copywriter in the 21st century

The process of keywords search is well-known. However large the company can be, whatever industry it operates in there are usually some persons at the company who can perform this task. However, once the keyword search has been performed one should start working these keywords phrases into the text of your web-site. The person who performs this task is a web site copywriter. Apart from being creative and have an aptitude fro producing appealing, memorable and attracting content the professional web site copywriter should be able to write the text in easy-to-read, convincing and action-driven style. He should also be able to perform thorough web site analysis and understand how the web site maintained by you should be changed or adjusted in order to get higher conversion rates. But even if he has these qualities it may not be enough. It today’s highly competitive and ever-changing online world it is …

Daily Tips – Web Copywriting

Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting. There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content. This is critical for two reasons and explains why there is such a demand for Web copywriting. The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day. With such a large number of web pages, it is very hard for your website to get noticed if you’re writing average content that no one wants to read. The second reason that is important to have good …

Daily Tips – Web Copy – How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually! Yet people continue to use it. Information gathering is the most common use of the Internet (American Express survey, 2000). And it seems work-related searches are amongst the most common, with 48% of people using the Internet to find work-related information, as opposed to 7% who use magazines (Lyra Research, 2001). Interestingly, however, the …

Daily Tips – Web Copywriting

Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting. There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content. This is critical for two reasons and explains why there is such a demand for Web copywriting. The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day. With such a large number of web pages, it is very hard for your website to get noticed if you’re writing average content that no one wants to read. The second reason that is important to have good …

Daily Tips – Useful tips how to make your content sell

Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality of the products or services that you provide. They might recommend your company to their acquaintances, friends or relatives; yet majority of persons who do not know your company will judge you by the text that you present on your web site, your web content counts. Attracting and convincing content can really perform the miracles. Many of us know that the memorable phrase can influence our decisions, can transform our understating of existing situation and induce us to take some actions. Copywriting does the same; in a nutshell copywriting is a written message, text or content that promotes your business and induces your customers to purchase the products or services that you provide. Professionally written copywriting …

Daily Tips – Use the 5 W’s to Rock Your Marketplace

Meet the five W’s: Who, What, When, Where, Why. Oh, them, you say. Inverted pyramid and all that journalism stuff. The five W’s are old-timers, old news. Well, yes. But there’s a reason they’ve been around a long time. Plus, I’ll let you in on a secret: They’re not just for reporters writing breaking news stories or publicists cranking out press releases. You can apply the 5 W’s to marketing pieces, even advertising. Let me show you how. Beyond PR The five W’s have long been the mainstay of PR professionals who must write newsworthy press releases to get media attention for their clients. By effectively using the five W’s, they’re speaking the language of journalists and the news business. However, marketing, advertising and sales promotion are undisguised selling. How do the five W’s apply? Let’s run through them. Think about an ad, Web site, brochure, or sales letter. Who …

Daily Tips – The Hidden Secrets of a Perfect Sales Copy.

We are living in an e-age where everybody wants to sale their product or services through Internet. In the physical world your interacting behavior and friendly relationship can create a better avenue for selling your products. Your face to face interaction can completely convince an individual to buy your product. But in the internet world everything is different. You just get 10 seconds to grab a visitor’s attention who may turn into your customers. Your only way of interaction with your customers is your sales copy. So it must be a copy which really generates sales. It’s not an easy task to make your visitor pull out their credit cards out of their pocket. Are you also thinking of selling your products or services on net? Well it’s a great decision. Now what points you should consider when creating a sales copy for your product or services. Here it is: …

Daily Tips – The Best Place to Put SEO Copy on Your Web Page

It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy. For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders will find the text regardless of where it is on your page. Others say all your text has to be in one block. Also not true. The spiders will find the text regardless of where it is on your page. Other statements I’ve heard regarding text placement include: · Your headline must appear at the very top of the page. · Copy placed inside tables throws the search engines off. …

Daily Tips – SEO in Copywriting

Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that. A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website. One important part of the high page rank work is developing good web content. The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots. There is a great deal of writing on the Internet today which is very boring and does not interest people. The key behind SEO copywriting is …

Daily Tips – SEO Copywriting

Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that. A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website. One important part of the high page rank work is developing good web content. The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots. There is a great deal of writing on the Internet today which is very boring and does not interest people. The key behind SEO copywriting is …

Daily Tips – SEO Copywriting Services

Within this article today, we will look at SEO copywriting services from a couple of different perspectives. Within the first half of this article, we’ll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services. If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today. When you are looking for an expert within this field, do not take the first company that you come across. You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on. You want to make sure that …

Daily Tips – SEO Copywriting Service

There are a great many companies that offer SEO copywriting service. This is a very competitive field but it is a growing field due to the demand and need for good web content. This article will focus on how you can sell SEO copywriting service. The first key when talking about SEO copywriting service is to make sure that you have a good understanding of copywriting and experience within the field. Copywriting is a subject that takes a great deal of time to learn so you want to make sure that you have some experience and education before you start to go the route of SEO copywriting service. SEO copywriting is a little different and more difficult than many other forms of copywriting due to the demands placed upon the writer. Often when you’re writing copy you are writing for a particular audience and know what the audience wants. This …