Daily Tips – Writing Sales Copy That Sells

When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance. Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter: 1. USE A POWERFUL HEADLINE. Express the main benefit of your product in a short sentence. Grab your readers attention and make them want to continue reading. 2. CREATE EXCITEMENT WITH A SUB-HEADLINE. In no more than two or three short sentences, expand on the benefits of your product and generate excitement in your reader. If you are offering a limited promotion, specify the limitations of your offer here. 3. OUTLINE THE BENEFITS OF YOUR PRODUCT. Give the reader three good …

Daily Tips – Writing Helpful Help – A Minimalism Checklist

User documentation is all too often written by programmers for programmers. It tends to focus on the product’s features, rather than the user’s tasks. Generally, programmers aren’t in the ideal position to be writing user documentation. They’re too close to the bits and bytes, and they’re too far from the user. To them, what the product can do tends to be far more important than what the user can do with the product. It’s a subtle – but vital – distinction. Research shows that the key to effective user documentation is writing task oriented help. Even better, write your help according to the minimalist theory. In the documentation world, “minimalism” is a fancy word for a commonsense practice. In basic terms, it means write to your reader and keep it simple. The theory itself has a lot of twists and turns. If you want to read a great – but …

Daily Tips – Writing Benefit-Driven Web Copy – 4 Steps to More Sales

You’ve identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your customers . That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy. What the article didn’t discuss was how to actually write the web copy once they had identified their benefits. That’s what this article is about. (It even gives you a couple of templates you can use to make your job a whole lot easier!) As a website copywriter, many of the projects I undertake are completely new websites. The client has some general ideas about what they’d like to convey, but they need someone who can fine-tune their message, and create web copy (and a web …

Daily Tips – Why Should I Bother With Optimised Online Copywriting?

It’s no good having a creative, individual website with brilliant, informative copy if customers can’t find you on the internet. On the other hand, it’s also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it. Producing effective online copywriting is a creative process blending art and science in a balanced technique combining many different elements. This integration of disciplines is required to satisfy both the technical and the aesthetic objectives of a website. Optimised online copywriting should ensure that your website is: • highly readable to your viewers • highly visible to the search engines, and thereby • commercially successful for you. Many people and businesses don’t have the time to actually write web copy themselves. A professional freelance copywriter can furnish you with keyword-rich, highly original web content to enhance and improve the quality of …

Daily Tips – What SEO Copywriting Is… and Isn’t

I’ve been frustrated lately. It seems people just don’t get it. There’s lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I’ve seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine copywriting all about the search engines. They are forgetting the fact that SEO copywriting is still copywriting. What that means – generally speaking – is you are still writing promotional copy designed to cause a *person* to take a specific action. Your target audience (your site visitors) should come first. The elements designed to help the copy rank well absolutely come last. What good is all the traffic in the world if your site copy doesn’t convert visitors into buyers? Not much. That’s why – when writing SEO copy – the human visitor comes …

Daily Tips – What Does It Take To Succeed As An Independent Copywriter?

In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies: 1. Writing. To develop persuasive written materials, you must learn to meld creativity, which involves being able to put forth fresh ideas, concepts, phrasings and images, with proven formats – structures for sales letters, brochures, press releases, home pages and so on that embody techniques that work. If you learn only the latter, your work comes across sounding formulaic and hollow. It can attract clients and produce results, but only to a limited extent. Perceptive clients will notice that your projects tend …

Daily Tips – Website Translation and Localization: DIY Guide

Expanding businesses into other countries means that you will be conveying your messages to people who speak other languages. What’s more, your audience may have cultural background other than yours — and it does matter. Surprisingly many people think that creating, say, a website in a foreign language means just to translate the existing English version. Good translation by all means is very important. But what about putting your message into the context of the particular culture, which is native to your new audience? This process is called “website localization”. It is like “tuning” your website (both content and design) into unison with mentality of other people — the prospective visitors. Here I won’t describe the part of web site localization which deals with programming; this issue itself is complex enough. I will focus on writing content for your website and its further translation. What part of this work you …

Daily Tips – Website Copywriter Tips: Write Web Copy for People not Technology

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells. Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying. The Technology Trap You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy – “write for the search engines” and “write for the medium.” Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using: short sentences brief paragraphs bullets Customers might be reading your words, but …

Daily Tips – Website Copywriter Tips: Web Copy 101

You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. For some reason, “3 Blind Mice” paid me a visit. As I heard the 100th replay, it hit me – this would make great web copy. As a matter of fact, this simple little ditty contains 10 elements of Web Copy 101. In case you’ve forgotten, here’s how it goes. “3 Blind Mice; 3 Blind Mice. See how they run; see how they run. They all ran up to the farmer’s wife; She cut off their tails with a carving knife Have you ever seen such a sight in your life As 3 Blind Mice?” Let’s see how this children’s nursery rhyme is a model of Web Copy 101. Web Copy 101 #1, 2, 3 …3 Blind Mice (title or heading) 1) …

Daily Tips – Web site copywriter in the 21st century

The process of keywords search is well-known. However large the company can be, whatever industry it operates in there are usually some persons at the company who can perform this task. However, once the keyword search has been performed one should start working these keywords phrases into the text of your web-site. The person who performs this task is a web site copywriter. Apart from being creative and have an aptitude fro producing appealing, memorable and attracting content the professional web site copywriter should be able to write the text in easy-to-read, convincing and action-driven style. He should also be able to perform thorough web site analysis and understand how the web site maintained by you should be changed or adjusted in order to get higher conversion rates. But even if he has these qualities it may not be enough. It today’s highly competitive and ever-changing online world it is …

Daily Tips – Web Copywriting

Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting. There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content. This is critical for two reasons and explains why there is such a demand for Web copywriting. The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day. With such a large number of web pages, it is very hard for your website to get noticed if you’re writing average content that no one wants to read. The second reason that is important to have good …

10 – Tintagel Castle

The legend of King Arthur has actually made Tintagel a hallowed place. Geoffrey of Monmouth, writing about the time when the castle remained in reality established, selected it as the setting for Arthur’s conception. That is his only relate to Tintagel, but it has lasted in the popular creativity. The beauty of the website is no doubt the reason why. This rocky, sea-battered headland is an uncommon setting for a middle ages castle but a likely one in which to find an ancient hill fort. It comes as a surprise to discover that no evidence has actually been discovered of any fortification before the Norman period. Instead. The headland initially became the retreat of Dark Age monks who were drawn to such inaccessible areas. The foundations of several groups of monastic buildings are spread across the top of the headland and its eastern slope. The Tintagel headland is nearly an …

Daily Tips – Web Copy – How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually! Yet people continue to use it. Information gathering is the most common use of the Internet (American Express survey, 2000). And it seems work-related searches are amongst the most common, with 48% of people using the Internet to find work-related information, as opposed to 7% who use magazines (Lyra Research, 2001). Interestingly, however, the …

Daily Tips – Web Copywriting

Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting. There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content. This is critical for two reasons and explains why there is such a demand for Web copywriting. The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day. With such a large number of web pages, it is very hard for your website to get noticed if you’re writing average content that no one wants to read. The second reason that is important to have good …

Daily Tips – Watch Out! Copy Mistakes Are Sinking Your Site

No matter how well you write, or even if you have a professional writer create your web site copy, you’re going to have errors. Misspelled words, awkward sentences, phrases that don’t make sense, and words that are used incorrectly run rampant through many sites. And it’s no wonder. Writing well is hard work. Even a good writer will be too close to the copy and won’t see ALL their mistakes, even when re-reading the copy carefully. Mistakes in your copy can sink your web site. The online audience who accounts for most of your customers are a rather literate group of people. Studies show a large percentage have a good knowledge of spelling and punctuation. If they find your copy has several errors in it, prospects will figure you do sloppy work. The solution is simple. Get a proof reader to carefully check your copy. You can enlist the help …

Daily Tips – Useful tips how to make your content sell

Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality of the products or services that you provide. They might recommend your company to their acquaintances, friends or relatives; yet majority of persons who do not know your company will judge you by the text that you present on your web site, your web content counts. Attracting and convincing content can really perform the miracles. Many of us know that the memorable phrase can influence our decisions, can transform our understating of existing situation and induce us to take some actions. Copywriting does the same; in a nutshell copywriting is a written message, text or content that promotes your business and induces your customers to purchase the products or services that you provide. Professionally written copywriting …

Daily Tips – Use the 5 W’s to Rock Your Marketplace

Meet the five W’s: Who, What, When, Where, Why. Oh, them, you say. Inverted pyramid and all that journalism stuff. The five W’s are old-timers, old news. Well, yes. But there’s a reason they’ve been around a long time. Plus, I’ll let you in on a secret: They’re not just for reporters writing breaking news stories or publicists cranking out press releases. You can apply the 5 W’s to marketing pieces, even advertising. Let me show you how. Beyond PR The five W’s have long been the mainstay of PR professionals who must write newsworthy press releases to get media attention for their clients. By effectively using the five W’s, they’re speaking the language of journalists and the news business. However, marketing, advertising and sales promotion are undisguised selling. How do the five W’s apply? Let’s run through them. Think about an ad, Web site, brochure, or sales letter. Who …

1 – Tintagel Castle

The legend of King Arthur has made Tintagel a hallowed place. Geoffrey of Monmouth, blogging about the time when the castle was in truth established, selected it as the setting for Arthur’s conception. That is his only link with Tintagel, but it has lasted in the popular creativity. The charm of the site is no doubt the reason that. This rocky, sea-battered headland is an uncommon setting for a medieval castle but a most likely one in which to find an ancient hill fort. It comes as a surprise to find that no proof has actually been found of any fortification prior to the Norman period. Rather. The headland initially became the retreat of Dark Age monks who were drawn to such inaccessible spots. The foundations of numerous groups of monastic buildings are scattered across the top of the headland and its eastern slope. The Tintagel headland is almost an …

Daily Tips – SEO Copywriting Services

Within this article today, we will look at SEO copywriting services from a couple of different perspectives. Within the first half of this article, we’ll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services. If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today. When you are looking for an expert within this field, do not take the first company that you come across. You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on. You want to make sure that …

Daily Tips – SEO Copywriting Service

There are a great many companies that offer SEO copywriting service. This is a very competitive field but it is a growing field due to the demand and need for good web content. This article will focus on how you can sell SEO copywriting service. The first key when talking about SEO copywriting service is to make sure that you have a good understanding of copywriting and experience within the field. Copywriting is a subject that takes a great deal of time to learn so you want to make sure that you have some experience and education before you start to go the route of SEO copywriting service. SEO copywriting is a little different and more difficult than many other forms of copywriting due to the demands placed upon the writer. Often when you’re writing copy you are writing for a particular audience and know what the audience wants. This …